OA Journal of Economy and Management
AUTHOR (S): Chuxuan Wang, Max Jamwal-Girdler
ABSTRACT: Newstead Brewing is one of the fastest growing breweries, founded in 2013 by Dr. Mark Howes. The development of the company needs more marketing strat..
KEYWORDS: Newstead Brewing, marketing campaigns, brand loyalty, Methodology, Recom-mendations, celebrity factor, entertaining performance