Abstract

With the promotion of digital village strategy and "Internet+Agriculture", scientific implementation of income distribution of agricultural e-commerce logistics supply chain is of great significance for its ecological construction and operation. Focusing on the three major nodes of suppliers, e-commerce and logistics providers, the modified Shapley model is applied to make the income distribution of the ecological operation of agricultural e-commerce logistics supply chain more rational and scientific by introducing four major influencing factors, namely, resource contribution, implementation responsiveness, ecological input and risk prevention and control, appropriately modifying the weight of the influencing factors, constraints on the node comprehensive influencing factors and expert scoring judgment. In particular, the rationality of model modification is demonstrated through the verification of numerical examples. It shows that the application of the distribution scheme obtained by the model will effectively improve the stability and market competitiveness of the overall supply chain operation under the ecological cooperative game environment.

Keywords: Income distribution of agricultural product e-commerce supply chain in the eco-logical perspective