Abstract

The rapid development of self-media provides a good opportunity for college students employment guidance work. Therefore, colleges and universities need to fully recognize the role and value of self-media itself, and fully integrate it into the process of college employment guidance, so as to promote the smooth development of college students employment guidance. The article first briefly introduces the concept of self-media, then discusses and analyzes the specific application of self-media in college employment guidance, and finally puts forward some coping strategies for college students employment under the back-ground of self-media based on the problems existing in college employment guidance refer to. Based on its powerful information dissemination function, self-media brings great convenience to peoples daily work, study and life. In the development of employment guidance in colleges and universities, we can make full use of the functional advantages of self-media to better assist colleges and universities to carry out study and employment guidance work, and promote the full play of the value of self-media. Satisfaction is important.

Keywords: Self-Media Background, Colleges And Universities, Employment Guidance Work