How Different Types of Information and Its Presentation Sequence Affect Reading Speed and Cognitive Processing Efficiency-OA Journal of Education Research-Pubscie

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How Different Types of Information and Its Presentation Sequence Affect Reading Speed and Cognitive Processing Efficiency

DOI: 10.26855/oajer.2022.10.007
Year, volume (issue): 2022, 1(4)
pp. 280-283
Published in: OA Journal of Education Research
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Jiayue (Emily) Li

Eye-tracking, reading speed, information type, media, articles, cognition, news

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Abstract

The study aims to learn how different types of information and the sequence in which the information is presented affect ones reading speed and efficiency through an eye tracker. Entertainment and economic news stories of similar length in Chinese were used as stimuli in this study. Twenty-four participants were randomly recruited in a shopping mall and divided into two groups: a group that reads two pieces of economic news, and a group that reads a piece of entertainment news followed by a piece of economic news. While participants were reading, an eye tracker was used to collect eye movement data, including the completion duration and average fixation duration. The results show that infor-mation type and presentation sequence affects readers’ comprehension speed and cognitive processing efficiency. Yet, the differences between both groups are not statistically significant. Thereby, future studies are called to include more participants in order to draw a definite conclusion. The results of this study have potential applications in both media and internet industries.

Keywords: Eye-tracking, reading speed, information type, media, articles, cognition, news

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