Abstract

Organizational structure change is an inevitable requirement to promote the deep integration and development of publishing. The organizational structure of the publishing media group is built around the traditional business model of "publishing and publishing", which has not adapted to the changes of the emerging business model of the content industry. To promote the integration and development, it is necessary to change the organizational structure. Many publishing media groups have explored and actively promoted the organizational structure reform, and achieved certain results. On this basis, how to further deepen the organizational structure reform and promote the integration and development of publishing media groups is a problem that needs to be discussed in depth. Based on the exploration and practice of the organizational structure reform of publishing media group, this paper discusses the challenges faced in advancing the integration development from a systematic, holistic and long-term perspective, and sums up the "ten principles" of deepening the organizational structure reform, such as systematicness, equality, support, drive, dynamics, diversity, marketability, integration, echelon and guidance, in order to help guide publishing media organizations to break the inertia thinking and explore new incremental space through deep integration.

Keywords: Organizational Structure Change, Development, Business Model, Publishing Media Group