Abstract

Chinas pet industry has a relatively short history and is in the incremental market stage of rapid development. Pet food accounts for the largest expenditure of pet keeping and its proportion is constantly increasing. Pet food consumption corresponding to basic needs has taken the lead in developing. However, Chinas pet food industry is still in the primary stage, there is a certain gap between the technology and product quality of well-known foreign brands, and it fails to establish a good brand image and word of mouth, which makes consumers lack of trust in the composition and technology of domestic products have competitive disadvantages. Through in-depth research on the current pet food market, this paper subdivides the current main market positioning and user groups, and gives the corresponding marketing strategy, which provides reference value for the selection and improvement of the business model of the whole domestic pet food industry related enterprises.

Keywords: Chinese Domestic Pet Food, Market Positioning, Marketing Strategy